About Us

Our journey began with creating and curating a mix of accessories. By creating in small batches, we are able to maintain quality and offer a wider variety while minimizing excess stock. It also enables us to make quick adjustments and corrections, reducing excess wastage.  

As we continued creating, we became more mindful of the materials we use and the impact of our making process. We thoughtfully plan our designs to make the most of each fabric, using as much of it as possible. This also inspired our 2nd Storey collection where unused fabrics, scraps, offcuts and remnants from our current and past designs are transformed into one-of-a-kind creations— giving these pieces a new chapter and taking them to the next level.

We hope to do more — to create with love, waste less, and give back where we can. Thank you for supporting our small business. 

Love,

Ideally